Coles and Woolworths are both big believers in creating a complete customer experience in their supermarkets. So much so, that they both now have their own radio stations!
In 2014 Coles partnered with Nova to launch their Coles Radio station, which plays in their 750 stores across Australia and reaches roughly 14 million customers each week.
Now Woolworths have teamed up with Pandora to create their own curated station, which has a focus on Aussie music.
Both supermarket groups have realised that for the 20 to 30 minutes their customers are shopping in-store, they have a golden opportunity to create a great experience. The stations will be updated for seasonal occasions like Easter, Christmas and Mother’s Day.
The thing is, a branded in-store radio station is a valuable tool for any retail business – And it’s super affordable!
- The only ads that play on the station are for your business – Your competitors don’t stand a chance!
- Curated playlists feature the top 50, favourite hits and classic tunes
- Promotional messages for your business play periodically in between songs
Since we started offering branded in-store stations last year, our playlists are in independent supermarkets, retail stores, car dealerships and medical practices across Australia. Our customers love it because it gives them another method of branded communication with their customers. And the music is great too… Heck, we even listen to our own playlists here in the office! We update the promo messages every month, to keep up to date with catalogue specials and give the staff something new to listen to!
If you think an in-store radio station would elevate your customer experience, give us a buzz on (08) 9250 4645 and we’ll get you set up with a free trial. All you need is a computer, an internet connection and an in-store sound system!
Photo: Daniel Cronin photography