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    Is a VOIP phone system the best option for a small business?

    When it comes to phone systems, technology has changed a lot… and fast! More and more businesses are moving away from traditional on-premise phone systems, to cloud VOIP systems.

    So what are the benefits of a VOIP hosted system? We’ll outline a few for you here.

     

    • More cost-effective

    Hosted systems can be very affordable – you usually pay per user, per month. The costs are much lower than the traditional “on the wall” phone system.

     

    • More responsive

    Closing early? Changing your trading hours? Just remembered that tomorrow is a public holiday? It’s easy to make changes to the settings on your phones – just login and update, or contact your phone people who can do it for you remotely. No more paying for expensive site visits!

     

    • More “bells & whistles”

    Although they’re affordable, even a simple hosted system can allow you to do some much more to manage your call flow. Create menus, direct calls after hours, create personal voicemail boxes for each user. Your phones will sound super professional to the caller. Even if you’re a very small business, you can sound like a big one!

     

    • Make updates yourself

    Intuitive and easy to use, hosted systems put the power back into your hands. If you don’t like contacting your phone techs each time you need a change made, you can log in and make the updates yourself.  Easy!

     

    • Cross-platform access

    You and your staff can answer or transfer work calls on desk phones, laptops, or mobile apps. Take a call whenever and wherever you are! If your team is remote or hybrid, this is a great feature.

     

    • Fast and easy to make the switch

    Your small business can be set up with a cloud VOIP phone system much quicker than you think. It simply involves choosing a new provider, porting your phone numbers and connecting your new handsets or mobile “softphone” apps.

     

    At Go Go Media, we DON’T sell phone systems – but we work with all the folks that do, and we’d be happy to provide you with some reliable recommendations local to your business. Just get in touch with us and have a chat to find out more!

    Can I play Spotify in my business?

    If you’re running a business that has customers coming and going, you’re probably playing some sort of music in your store to keep the energy high and the space inviting. A lot of business owners think they can simply plug a phone or radio into their PA and play music from a standard Spotify account. This is not true! A standard Spotify account is for personal use and only covers private, non-commercial listening.

    Streaming commercial music in a business premises actually requires certain licenses from bodies like APRA AAMCOS and OneMusic, as it’s classed as “public performance”. These licenses make sure the artists are compensated for the use of their work.

    If you run a business and want to play music, you should be using a commercial platform to avoid any penalties from APRA AAMCOS or OneMusic.

    The Go Go instore radio platform contains a library of 3000+ carefully curated commercial songs. We’ve crafted an algorithm we call “Family Retail” – everything from the Rolling Stones to Britney Spears, vintage bops to the latest Top 50. It’s suited for any business, from a car dealership to a pharmacy to a display home.

    Why choose Go Go instore radio? We can manage your music licensing for you, so you have peace of mind knowing you’re not breaching copyright laws.

    Plus – we can completely brand the radio for your business, so you can talk to your customers while they’re right there shopping or browsing instore. We’ll create professional radio commercials for you each month to promote your latest products and specials. These branded commercials can play in between the songs.. Just like a regular radio station, except all the commercials are yours alone!

    Enjoy peace of mind knowing your music is compliant and family-friendly, with the added value of your own ads and your own promos with the Go Go instore radio platform. Speak with our team to find out more!

    Why Professional Audio and a Hosted PBX Are the Perfect Combination for Your Business

    Your phone system is often the very first interaction a customer has with your business. Whether they’re calling to make an enquiry, book an appointment, or request support, every second they spend on the phone shapes their impression of your company.
    That’s where Go Go Media comes in.
    As specialists in professional audio production, Go Go Media helps businesses transform ordinary phone systems into powerful marketing and customer service tools. Combined with a modern Hosted PBX phone system, the result is a seamless, professional customer experience that builds trust, improves communication, and even increases sales. Go Go Media has over 20 years of experience creating professional audio productions and offers services including on-hold messaging, retail radio, and retail TV solutions.

    Professional On Hold Messages That Keep Customers Engaged

    Nobody enjoys waiting on hold—but with the right message, waiting becomes an opportunity.
    Professionally recorded on-hold messages allow you to:
    • Promote your latest products and services.
    • Answer frequently asked questions.
    • Advertise special offers and seasonal promotions.
    • Introduce new team members or business locations.
    • Reinforce your brand with high-quality voice talent and licensed background music.
    Instead of silence or repetitive beeps, callers hear engaging, informative content that keeps them interested while reducing perceived wait times.
    Auto Attendant Greetings That Create a Great First Impression
    A professional greeting immediately tells callers they’re dealing with an organised, established business.
    Whether it’s:
    • Welcome greetings
    • IVR menu prompts
    • Department announcements
    • Holiday messages
    • After-hours recordings
    • Voicemail greetings
    Every recording reflects your brand and creates confidence before your staff even answer the phone.

    Retail Radio That Sells While Customers Shop

    Go Go Media doesn’t just improve your telephone experience.
    Their Retail Radio solution combines licensed background music with professionally voiced promotional announcements that play throughout your store.
    This allows retailers to:
    • Promote sales throughout the day
    • Highlight featured products
    • Encourage impulse purchases
    • Reinforce branding
    • Create a more enjoyable shopping atmosphere
    It’s an effective way to communicate with customers already inside your business.

    Retail TV That Turns Screens Into Marketing Tools

    Many businesses have televisions or display screens that simply play generic content—or nothing at all.
    Go Go Media’s Retail TV solution transforms those screens into dynamic marketing channels featuring:
    • Promotional videos
    • Product information
    • Company news
    • Seasonal campaigns
    • Branded content
    • Entertainment that keeps customers engaged
    Content can be updated remotely, ensuring your messaging always stays fresh and relevant.

    Why These Services Work Even Better on a Hosted PBX

    A Hosted PBX is much more than a business phone system—it’s the platform that brings professional audio to life.
    Modern Hosted PBX systems allow businesses to easily upload and schedule:
    • Welcome greetings
    • On-hold marketing
    • Queue announcements
    • Time-of-day greetings
    • Holiday recordings
    • Emergency notifications
    • Department-specific messages
    Unlike traditional PBX systems, updates can often be made within minutes without expensive hardware upgrades or technician visits.
    Hosted PBX systems also provide advanced business features such as:
    • Call queues
    • Auto attendants
    • Ring groups
    • Mobile apps
    • Voicemail to email
    • Call reporting
    • Remote working
    • CRM integrations
    When these features are combined with professionally produced recordings, every customer interaction feels polished and consistent.

    Better Customer Experience = Better Business

    Customers notice professionalism.
    Instead of hearing generic system prompts or silence while waiting, they hear a business that is organised, informative, and customer-focused.
    Professional phone messaging helps businesses:
    • Reduce caller hang-ups
    • Increase caller confidence
    • Promote additional products and services
    • Deliver consistent branding
    • Improve the overall customer experience
    Every inbound call becomes another opportunity to communicate your value.

    The Complete Communications Solution

    A modern Hosted PBX provides the technology.
    Go Go Media provides the voice.
    Together, they create a professional communications platform that works around the clock—welcoming callers, promoting your business, and ensuring every interaction leaves a positive impression.
    If your business is investing in a Hosted PBX, don’t overlook the importance of professional audio. It’s one of the simplest and most cost-effective ways to elevate your brand, improve customer engagement, and maximise the value of every phone call.